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Mirage Assigns Creative Account to GSD&M
DALLAS–Mirage Resorts, Las Vegas, cut short an agency search expected to last six more weeks and hired GSD&M of Austin, Texas, to handle the creative portion of its $30 million account. Other shops contacted in the monthlong review, according to a client official, included The Richards Group in Dallas; TBWA/Chiat/Day in Playa del Rey, Calif.; and Deutsch, New York. Media buying remains at Western International Media in Los Angeles.
Bromley Creates Burger King Kids Club Spot
DALLAS–Bromley, Aguilar & Associates, San Antonio, produced a 30-second television commercial for Burger King Kids Club that is airing on national Spanish-language networks through December.
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