Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
– Arnold Positions EMC, Talbots.com
BOSTON–“Where information lives” is the tagline of a broadcast campaign that breaks this week on business-oriented TV programming for EMC Corp. Ads were created for the data storage company in Hopkinton, Mass., by Arnold Communications in Boston. Arnold won the estimated $20 million assignment following a pitch last year. Ads will air in conjunction with coverage of EMC-sponsored golf events, including the World Golf Championships and the EMC Golf Challenge. Arnold group creative director Alan Marcus, working with associate creative directors Joe Mahoney and Rod Smith, produced the campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in