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Fallon Connects on Qualcomm Account
CHICAGO–Fallon McElligott was selected by wireless phone marketer Qualcomm for its $20 million account and was in contract negotations late last week, sources said. Wieden & Kennedy, Portland, Ore., was the other finalist; incumbent DGWB in Irvine, Calif., did not take part in the review. Officials at Fallon declined to comment; Qualcomm executives could not be reached.
CME Readies New Chex Launch
CHICAGO–Campbell Mithun Esty in Minneapolis breaks a campaign for a new General Mills cereal, Honey Nut Chex, in mid-August.
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