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Deutsch Breaks First SunAmerica Work
LOS ANGELES – SunAmerica’s new national TV campaign pits the cost of luxury goods against how much the same amount would earn if put away for retirement. The three TV spots, from Deutsch/LA, Marina del Rey, Calif., broke yesterday during the finals of the U.S. Open Golf Tournament on NBC. The tag: “How are you spending your retirement?” Print ads in major newspapers support the TV work. Deutsch won the estimated $10-12 million account in April after a review.

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