Hotline

Datek Increases Budget to $100 Mil.
NEW YORK – Online broker Datek, in the midst of an agency review, has increased its budget from $50 million to $100 million in the wake of an infusion of private capital, sources said. The client is now looking toward larger agencies with global capabilities, said sources. Datek cut its list to 10 shops earlier this month. Rob Bethge, director of marketing at Datek, could not be reached. AAR/Bob Wolf Partners here is assisting.
Serta Joins Sealy in Review
CHICAGO – Mattress marketer Serta is in the early stages of a review for its $17 million account, now at Publicis & Hal Riney in Chicago, said sources.