FCB S.F. Launches New Levi Campaign
SAN FRANCISCO--Foote, Cone & Belding, based here, will launch a branding campaign for client Levi Strauss & Co. on Aug. 4. Six TV ads, which feature cameos by celebrities including rock singer Lenny Kravitz, are designed to "celebrate the individuality of the Levi's culture," sources said. A 90-second spot will air in movie theaters. Suzanne Finnamore, FCB's vice president/creative director, developed the concept, said sources.
Gap to Break Kids TV Effort
SAN FRANCISCO--The Gap, based here, is preparing to break a new TV campaign for its GapKids stores, sources said. One spot has been completed by Gap's in-house ad team, those sources said. Significant staff changes at the company are also in the works, those sources said. Gap executives declined comment.
Apple Says Review Is Proceeding
LOS ANGELES--Apple Computer spokesperson Katie Cotton said the company's agency search is "still on track" and that the Cupertino, Calif., client continues to work with review consultant Jack McBride of McBride & Associates, Modesto, Calif. Two weeks ago, Apple vice president of advertising David Roman said the review had been put on temporary hold, as Apple acting chief executive officer Steve Jobs had become involved in the pitch. Jobs reportedly met with TBWA Chiat/Day. Roman is out of the office until Aug. 18.
Hampel/Stefanides Wins NEC Assignment
NEW YORK--Hampel/Stefanides here has been awarded a $10 million direct marketing assignment from NEC Computer Systems. The agency will form a direct unit to service the account, which will be handled from its San Francisco office.
GSD&M, Austin, Texas, emerged the winner in Bank of America's $30-40 million broadcast media buying review last week after GSD&M and fellow finalist Carat ICG of Los Angeles were asked to make an unexpected additional presentation. Eugene Lockhart, president of BofA's global retail bank and the former president and chief executive of MasterCard International, earned GSD&M a late invitation to the review. Lockhart was instrumental in MasterCard's selection of GSD&M for its domestic media account in 1995. Deutsch, New York, handles BofA's creative, media planning and print buying account . . . A review for the $20 million account of an undisclosed packaged goods client being conducted by the Advertising Agency Register in New York has been cancelled, reportedly due to conflicting goals among client executives. AAR declined comment. Sources had speculated that the client was Hunt-Wesson in Fullerton, Calif. . . . Rally's Hamburgers in Louisville, Ky., has begun contacting shops, primarily in the Midwest, about its creative assignment after parting with Mendelsohn/Zien Advertising in Los Angeles due to a conflict. Western Media International, Los Angeles, will continue to handle media.