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Think Wins Piece of Pioneer
LOS ANGELES–Think New Ideas, Hollywood, Calif., and New York, has won Pioneer Audio and Video Systems’ home electronics account. Billings are estimated at $4 million, according to Think chief creative officer Larry Kopald. Pioneer’s lead agency, BBDO West in Los Angeles, previously handled the business. BBDO remains Pioneer’s lead agency.
Bank of America Trims List to 2
NEW YORK–Bank of America has narrowed its search for a new broadcast media buying agency for its $30-40 million account to ICG in Los Angeles and GSD&M in Austin, Texas, sources said.
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