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JWT, Tonic 360 Win Sun’s $100 Mil. Business
SAN FRANCISCO—J. Walter Thompson USA and interactive agency Tonic 360 won the $100 million Sun Microsystems ad account last week, in a decision ending Sun’s relationship with Lowe Lintas & Partners. JWT and Tonic beat out the Martin Agency, Richmond, Va., in the review. Martin is a Lowe affiliate under the Interpublic Group. Sun, based in Palo Alto, Calif., sells hardware, software and services to Internet businesses.
Euro RSCG Launches Multiple Tech Campaigns
LOS ANGELES—Euro RSCG DSW Partners, Salt Lake City, has launched a combined $50 million in new high-tech campaigns.
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