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$700 Mil. Pfizer Account Review Down to Original Duo
LOS ANGELES—Pharmaceutical marketer Pfizer’s post-Warner-Lambert merger review of its consolidated $700 million media account is down to two: Pfizer incumbent Carat and Warner-Lambert incumbent MindShare, both in New York. Omnicom media networks Creative Media and OMD were the third contender, but did not make the most recent cut, according to sources. Pitches are scheduled for next month.
TBWA\C\D Leaves Race for $100 Mil. Revlon Prize
NEW YORK—TBWA\Chiat\Day has withdrawn from the review for Revlon’s $100 million account, leaving New York-based shops Deutsch and Kirshenbaum Bond & Partners, and McKinney & Silver in Raleigh, N.C.,
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