$700 Mil. Pfizer Account Review Down to Original Duo
LOS ANGELES—Pharmaceutical marketer Pfizer's post-Warner-Lambert merger review of its consolidated $700 million media account is down to two: Pfizer incumbent Carat and Warner-Lambert incumbent MindShare, both in New York. Omnicom media networks Creative Media and OMD were the third contender, but did not make the most recent cut, according to sources. Pitches are scheduled for next month.
TBWA\C\D Leaves Race for $100 Mil. Revlon Prize
NEW YORK—TBWA\Chiat\Day has withdrawn from the review for Revlon's $100 million account, leaving New York-based shops Deutsch and Kirshenbaum Bond & Partners, and McKinney & Silver in Raleigh, N.C., sources said. The New York shop cited a potential conflict with Beiersdorf, a worldwide client of a sister shop in Hamburg, Germany. Two pieces of Revlon's business are in play: its main brand and Almay, according to sources.
Basso Jumps From Y&R to D'Arcy
NEW YORK—Cory Basso was named to the new post of evp, general manager, of the New York office of D'Arcy Masius Benton & Bowles, effective Feb. 5. Basso, 39, will oversee office operations, new business leadership and client account leadership. He will report to Lance Smith, president of D'Arcy in New York. Basso was previously svp, global client leader at Young & Rubicam in New York, where he worked with Sony Electronics and Molson beer, among other clients.
Robertson to Head BBDO North America
NEW YORK—Andrew Robertson was named president and chief executive officer for BBDO North America, based in New York, an agency representative confirmed. Robertson, 40, was chief executive officer at Abbott Mead Vickers BBDO in London. He will report to Phil Dusenberry, chairman of BBDO's North Amer ica management group. No timetable was set as to when he will assume the position.
More Job Cutbacks at Y&R
NEW YORK—Client losses and ongoing restructuring under WPP Group last week resulted in additional layoffs at Young & Rubicam, according to sources. Supervisors began notifying up to 50 staffers Thursday that they would no longer have jobs, sources said. The move comes just weeks after KFC announced it was shifting its $170 million creative account from Y&R to BBDO, and Ericsson eliminated incumbent Y&R from its $100 million review. Previous cuts focused on Y&R Group, the corporate entity that oversees all Y&R units.
Bayer Taps BBDO for $20-30 Mil. Duties
CHICAGO—Bayer Corp.'s consumer-care division shifted creative duties for several brands, worth $20-30 million, to BBDO from Euro RSCG Tatham. BBDO in Chicago picks up the bulk, including Bayer's One-A-Day, Flintstones and Bugs Bunny vitamins, as well as Midol pain reliever. BBDO in New York will add Bactine to its Bayer roster. BBDO becomes Bayer's sole global agency. Media remains at the Botway Group in New York.