Pfizer Puts $70 Mil. Lipitor Account in Play
NEW YORK—Pfizer has begun a review for creative duties on its Lipitor prescription drug account, worth about $70 million, sources said. Bates Worldwide in New York handles creative for Lipitor, a cholesterol inhibitor, which spent about $55 million last year. Bates, which will not defend, recently won the account of King Pharmaceuticals prescription drug Altace, which will be jointly marketed by Wyeth-Ayerst Laboratories (AHP's pharmaceutical division) and King. Bates declined comment. Pfizer and the consultancy managing the process, ADvice & ADvisors in New York, could not be reached.
FCB in Line for $100 Mil. AT&T B2B Business
NEW YORK—AT&T is in contract negotiations with FCB Worldwide to handle a B2B assignment with estimated billings of $100 million, sources said. The Basking Ridge, N.J.-based client launched the review with at least four contenders, including Cliff Freeman and Partners in New York and roster shops Young & Rubicam in New York and Schifino Lee in Tampa, Fla. [Adweek, July 3]. Cliff Freeman and Partners pulled out early, and Y&R and Schifino Lee were cut last week, a source said. Officials for New York-based FCB referred calls to the client. AT&T representatives did not comment.
Whitehead Ascends at Bates; N.A. CEO Search Is On
NEW YORK—Bates North America chief executive officer Bill Whitehead, 54, is assuming the newly created position of president and chief operating officer of Bates Worldwide, effective immediately. The move allows Michael Bungey, current chairman and CEO of Bates Worldwide and CEO of London-based Cordiant Communications Group, to concentrate on his CCG position. Bungey will continue at his current posts for the next 12 months, after which Jean de Yturbe, 44, current chairman of Bates Europe, will take over his Bates Worldwide chairman duties. A new North American CEO will be named shortly.
SAG/AFTRA Negotiations to Continue This Week
NEW YORK—Representatives of SAG/AFTRA and the Joint Policy Committee, which represents advertisers, will meet with federal mediators again today to discuss terms for ending the five-month strike by actors against the ad industry. Negotiations, which began last Wednesday with sidebar committees from the JPC and SAG/AFTRA, will expand today to include both sides' full committees.
Klein Lands Top Creative Job at JMCP
NEW YORK—Jordan McGrath Case & Partners Euro RSCG has tapped Rochelle Klein of Tierney & Partners in Philadelphia to serve as chief creative officer and vice chairman, sources said. Klein, who also has worked at the former Angotti, Thomas, Hedge, fills a vacancy left by executive creative director Ilon Specht, who retired this summer.
Mad Dogs Wins Satellite Shootout
NEW YORK—Mad Dogs & Englishmen won a shootout for a three-month, $6-10 million assignment to launch a new Internet satellite technology. The New York shop topped E. James White in Herndon, Va., for the October launch of StarBand, a new two-way broadband satellite Internet-access provider.