Fruit of the Loom Conducts Search
DALLAS—Fruit of the Loom is holding a review for its advertising account, sources said. The Bowling Green, Ky., maker of underwear and casual wear spent no money on ads this year as it undergoes Chapter 11 reorganization. The company spent about $15 million on ads in 1999, per Competitive Media Reporting. Wilder Baker, chief executive officer of Fruit's last lead agency, Warwick Baker O'Neill in New York, said the account "resigned itself when it went into Chapter 11. There's nothing to defend."
Ex-APL Creative Kane Heads to McCann
CHICAGO—Tim Kane, co-creative director of Ammirati Puris Lintas' (later Lowe Lintas & Partners) ill-fated foray into the Chicago market, has taken a job with McCann-Erickson Worldwide in New York as senior vice president and group creative director. Kane works on the Lucent Technologies account. Lowe closed its Chicago operation in June after SBC Communications moved its Ameritech business, the shop's only real account, to its own roster shops, primarily GSD&M in Austin, Texas.
LHC Nets $10 Mil. Dunlop Slazenger Account
ATLANTA—Dunlop Slazenger Group Americas has awarded its $10 million sporting-goods account to Long Haymes Carr. The Winston-Salem, N.C., agency bested Carmichael Lynch in Minneapolis, Chernoff/Silver & Associates, Columbia, S.C., and Austin Kelley Advertising and WestWayne, both in Atlanta. Dunlop Slazenger brands involved in the win include Slazenger golf balls and golf apparel, Maxfli golf balls and equipment and Dunlop sporting goods.
DDB Revamps 'Whassup'
MINNEAPOLIS—Because of the actor's strike, DDB is working without Charles Stone and the original cast from the "Whassup" commercials for Budweiser. Instead, the agency has come up with two new spots that involve different takes on the catch phrase, group creative director Don Pogany said in a speech at the Minneapolis Creative summit last week. One spot involves parrots in a pet store shooting off the phrase, the other involves a sort of Berlitz course on foreign languages in which the expression crops up.
Campbell Mithun Exits T.J. Maxx Review
CHICAGO—Campbell Mithun has dropped out of the review for the $20 million TJX Cos.' T.J. Maxx discount clothing stores account, the agency confirmed last week. Still in the review are Euro RSCG Tatham, Chicago; Bates USA and Cliff Freeman and Partners, both New York; Long Haymes Carr, Winston-Salem, N.C.; and The Richards Group, Dallas. Incumbent Holland Mark Advertising, Boston, split with the Framingham, Mass.-based client last month.
Hanes Hosiery Enlists San Jose Group
CHICAGO—Hanes Hosiery tapped the San Jose Group here as its agency of record for the Hispanic market. The shop is readying a test campaign for Chicago and San Antonio set to break in November. Spending was not disclosed by the Winston-Salem, N.C.-based client, part of the Sara Lee Corp.