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GOODBY, BBDO WEST SPLIT PEPSI ASSIGNMENT
SAN FRANCISCO-Pepsi-Cola has split its $30 million plus non-cola account, awarding it to Omnicom agencies Goodby, Silverstein & Partners in San Francisco and BBDO West's Los Angeles office. Goodby, Silverstein has been assigned overseas creative duties for 7UP and Mirinda, a fruit-flavored drink. BBDO will handle domestic creative work for Aquafina bottled water and new products, including a new lemon-lime soft drink, code-named Storm, that Pepsi is developing for launch in the U.S. Media buying for the account could not be determined at press time. BBDO handles media chores for other Pepsi drinks. The pitch focused almost entirely on the new Storm brand, sources said. The ad budget for Storm has not yet been determined. Executives at the agencies declined to comment. The third finalist for the business was J. Walter Thompson in New York. Incumbent Ogilvy & Mather in New York declined to participate.
DECISION IMMINENT FOR TACO BELL FIELD BUSINESS
LOS ANGELES-Foote, Cone & Belding is expected this week to be named Taco Bell's field marketing agency. The business is estimated to be worth close to $100 million, significantly larger than previously reported, according to sources. Field marketing for the Irvine, Calif.-based fast-food chain is currently split between TBWA Chiat/Day's St. Louis office; Bozell Worldwide's office in Costa Mesa, Calif.; Landor & Partners in Clearwater, Fla.; and several smaller shops.
REVIEWS ROUNDUP. . .
SAN FRANCISCO-Goldberg Moser O'Neill, San Francisco, and J. Walter Thompson's Chicago and New York offices are the finalists in a review for "a special project" for Dell Computer, sources said. Neither the agencies nor the client would comment. The review list previously included the New York offices of Grey Advertising and Young & Rubicam. . . Rubin Postaer and Associates in Santa Monica, Calif., has dropped out of the Baskin-Robbins review.
WESTERN MERGES SMALL OFFICES INTO REGIONAL HUBS
LOS ANGELES-In a move to centralize its media buying operations, Western International Media is merging four smaller market offices into larger regional offices. Among the casualties are offices in Palm Springs, Calif., and Colorado Springs, Colo. Operations there will merge into the regional offices located in Los Angeles and Denver, respectively. A total of seven employees are affected, and they will be transferred to other offices, a Western representative said.
FOR THE RECORD
Foote, Cone & Belding, San Francisco, remains a roster agency for Excite, Inc. Excite recently awarded a short-term branding assignment to Odiorne Wilde Narraway & Partners, San Francisco [Adweek, Oct. 13]. The Redwood City, Calif.-based company has not yet assigned its 1998 advertising business.