BURNETT RESIGNS $100 MIL. AMERITECH MEDIA
CHICAGO-Leo Burnett on Friday abruptly resigned as media agency of record for Ameritech Corp. Linda Wolf, Burnett group president for North America, said in a statement that the decision "frees us to put our telecommunications experience to work more broadly for another company whose business philosophies are more compatible with our own." Ameritech said it is "evaluating our options for a partner and will seek an agency with which to form a long-term relationship" to handle the $100 million media account. Ammirati Puris Lintas, New York, was selected to handle creative work for the consolidated account in July. It agreed to open an office here to handle that account.
WYSE WINS $30 MIL. OFFICE DEPOT ACCOUNT
CHICAGO-Wyse Advertising in Cleveland on Friday was awarded the $30 million broadcast account for Office Depot, Delray Beach, Fla. Other contenders were Gold Coast Advertising, Miami, and McKinney & Silver, Raleigh, N.C. The client and J. Walter Thompson, Chicago, split in August. The agency said its first work for Office Depot will air during the holiday season.
LEAP EYED FOR DAEWOO NATIONAL ASSIGNMENT
LOS ANGELES-Daewoo Motor America is expected to award a national branding assignment to The Leap Partnership in Chicago, after a review involving the four agencies that handle the Korean automaker's regional accounts, according to sources. The other contenders were Ground Zero, Santa Monica, Calif.; Korey Kay & Partners, New York; and Tausche Martin Lonsdorf, Atlanta. Daewoo executives could not be reached for comment. Billings are undisclosed.
SEARS BOOSTING HOLIDAY BUDGET BY 15 PERCENT
CHICAGO-Sears, Roebuck & Co. chief executive
officer Arthur Martinez said the retailer will increase holiday spending by 15 percent this year, with ads once again using "The merry side of Sears" as a tagline. Sears spent $180 million during the fourth quarter of 1996, according to Competitive Media Reporting. Ogilvy & Mather and Young & Rubicam here are its two national agencies.
NEEDHAM ADDS MCDONALD'S MEDIA DUTIES
CHICAGO-McDonald's Corp. has moved national TV planning and buying responsibilities for the adult portion of its account to DDB Needham from Leo Burnett. Billings are estimated at $250 million. McDonald's has said it intended to move media when it earlier awarded adult creative responsibilities to Needham's Chicago office [Adweek, Aug. 4]. Needham's Optimum media unit in New York will handle buying.
FOR THE RECORD
OgilvyOne, Chicago, developed all creative work for the Ameritrade campaign [Adweek, Oct. 13]. A. Eicoff & Co. and O&M in Chicago provided media buying.