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Florida Keys Tourism Sticks With Tinsley





ATLANTA–As expected, Tinsley Advertising, Miami, for the fourth time has claimed the $4.3 million ad account of the Florida Keys and Key West. Tinsley triumphed over Miami’s TAG Advertising, which placed second, according to the client, and The Campbell Group and Dancing Bear Group, both Fort Lauderdale, Fla. The incumbent has won three mandatory reviews since first landing the account in 1986. This fall Tinsley will break new work using the ‘Come as You Are’ theme and promoting the Keys’ recent designation as a national marine sanctuary.





4 Hispanic Shops Emerge in Humana Search





ATLANTA–Managed care giant Humana late last month heard presentations from Miami’s Accentmarketing, del Rivero Messianu, IAC Advertising Group and another South Florida agency, along with Lopez Negrete Communications in Houston, sources said.