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FCB May Give Up Flagstar for Taco Bell
LOS ANGELES–Foote, Cone & Belding here is expected to resign all or part of its remaining Flagstar Corp. accounts following its recent win of the $70 million Taco Bell field marketing business. TN Media, the media buying unit of FCB parent True North Communications, was assigned the estimated $200 million media planning and buying duties, sources said. FCB’s Flagstar accounts include Coco’s restaurants’ creative and media duties and the media portion of the Carrows chain, now in review with FCB defending.