Hot Tips To Stay Cool

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If there’s one thing Texans like the least about their state (well, this may bethe only complaint), it’s the heat.
Now that temperatures are rising well into the 90s, it’s time for Lone Star residents to prepare for summer and for T.U. (Texas Utilities) Electric to tout its maintenance program to improve the energy efficiency of home air conditioners.
In a new spot via Publicis in Dallas (the account was inherited from Evans Advertising in last year’s Publicis-EvansGroup merger), an armadillo is seen trying to cross a Texas highway.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in