Hospital Puts La. Ad Practice At Peter Mayer

Ochsner Clinic & Foundation Hospital last week named Peter A. Mayer Advertising here to head its local and regional advertising as agency of record.
Ochsner, which has handled its advertising internally for more than a decade, held a review for the account, which industry observers estimate will top $2 million in the next year.
Merri Freeman, director of marketing and communications at Ochsner, declined to name the three other agencies that made proposals in the informal search, but she did say they were local shops.
Mayer has extensive category experience working with Tenet Healthcare Corp.