Hormel's Spam in Ad Return

NEW YORK Whether you use Spam a little or, as they do on Broadway, Spamalot, it’s good to know that the quirky food product with the storied past has a sense of humor.

The luncheon meat was a staple among U.S. soldiers during World War II (which gave rise to the acronym “Special Purpose Army Meat”), and more recently it has become a prop for Monty Python and a term for unsolicited e-mail.

But Hormel Foods knows a good thing when it sees it and this month will launch a campaign that embraces both the fun aspect of Spam as well as its popularity.