Horizon Enlists OOH Leader | Adweek Horizon Enlists OOH Leader | Adweek
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Horizon Enlists OOH Leader

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NEW YORK Horizon Media has hired MediaVest's Jill Nickerson as vp, director of out-of-home services.

Nickerson, who reports to Aaron Cohen, evp, chief of media negotiation, will oversee a team of 10. She will oversee all OOH brand strategy planning and buying for all of Horizon's clients and new business prospects.

Previously, Nickerson served as department head for MediaVest's New York and Los Angeles OOH teams.

"I'm very excited to have Jill join us as we expand in 2008 and out-of-home media continues to play an increasing and integral role to our clients' overall media strategy. Jill comes to Horizon with great and varied experience in both OOH and general media and she will be a valuable asset to our team," said Bill Koenigsberg, CEO and founder of Horizon.

Before joining MediaVest, Nickerson worked at OMD and led the strategic planning team on the Lowe's account. Nickerson's other positions include: Mindshare's WOW Factory, where she handled Estee Lauder, Lufthansa and Kimberly-Clark. She has also held positions at CMG Communications and Draft Worldwide.

"I'm thrilled to be joining Horizon Media. The OOH industry is at a very exciting turning point. The evolution of digital, mobile and other technologies is changing the scope of OOH and creating new opportunities at a faster pace than ever before," added Nickerson.