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Asher/Gould Advertising’s hip anti-smoking campaign for the California Department of Health Services–including a famous billboard ad in which one cowboy confesses to the other, “Bob, I’ve got emphysema”–has attracted a lot of attention.
So how did the 37-year-old shop announce its name change to Asher & Partners to the public at large? With billboards, of course.
The outdoor boards, placed around the Los Angeles area, read, “See any billboards you like? We did ’em.” Below are the agency’s name and Web site address.
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