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NEW YORK Homer Simpson will star in MasterCard’s Super Bowl spot this Sunday, the client said.
Created by Interpublic Group’s McCann-Erickson in New York, the 30-second commercial continues the “Priceless” campaign and shows a day in the life of Homer Simpson. A voiceover narrates his movements, calculating the money he spends on his way home.
His first stop is a convenience store, where he picks up some groceries ($25). Then he heads to the gas station for an oil change ($20) as a swarm of bees flies out to try to take his doughnut.
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