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BBH to Fashion National Effort; Donovan, Neil Faber Retained
BOSTON–Furniture.com has selected Bartle Bogle Hegarty to handle its national brand-building account while retaining the Donovan Group for project work.
BBH’s New York office will kick off a multimedia ad campaign this fall using the bulk of $35 million in financing recently obtained by Furniture.com, said Kirsten von Hassel, vice president of marketing at the Framingham, Mass.-based online furniture retailer.
Donovan, Northborough, Mass., and Neil Faber Media, New York, broke the company’s first national branding campaign in June with the tagline, “The best way to shop for furniture.”
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