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BOSTON-Holland Mark Advertising has begun its relaunch of the newly renamed Earth Footwear brand with a print effort tagged “There’s nothing like it.”
The agency is seeking to position the brand — known as Earth Shoes during its 1970’s heyday — as hip footwear for today’s 25-35 year-old consumers. One ad headlined “You don’t see shoes like this every day,” features a reporter and camera operator out on assignment, with the latter focusing literally and figuratively on Earth Footwear.
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