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Erick Soderstrom, former Nintendo of America advertising and promotions director, has joined Holland Mark as executive vice president and director of brand management.
The position at the Boston shop has essentially been vacant for more than a year, though Soderstrom takes over some duties from Chris Colbert, president.
Soderstrom joins from Altrec.com, Seattle, an e-tailer of outdoor sports products, where he had been vice president of marketing and retail operations. Altrec, which uses McCann-Erickson in Seattle as its primary agency, is seeking a replacement.
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