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HealthFirst, a not-for-profit managed healthcare provider, has selected the direct marketing unit of Greenberg Seronick O’Leary & Partners to handle its integrated account, following a review.
The Boston shop beat several undisclosed contenders in New York and New England to win the business.
Billings for the New York-based client are $2 million through year’s end but expected to increase to $5-8 million in 1999, said David Sarlitto, the Greenberg Seronick vice president who oversees the agency’s direct marketing group.
A print and direct mail campaign, targeting Medicare recipients in Queens and Nassau counties in New York, will break in four to six weeks, Sarlitto said.
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