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DALLAS Marketing firm Hispano USA is giving new meaning to the term “movie trailer,” rolling out a mobile theater designed to showcase the golden age of Mexican film and the sponsors who are underwriting the road show.
The Hispanic Film Heritage Tour began at San Antonio’s Instituto Cultural de Mexico Thursday and is scheduled to appear in major Latino markets in Florida and Georgia through October.
With sponsorship from Maseca cornmeal products, the tour is traveling under the name Cineteca Maseca.
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