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DALLAS Bromley Communications is launching a Burger King Hispanic advertising and promotional campaign featuring Latino pop stars Pilar Montenegro and Obie Bermudez, the shop said.
The campaign, whose theme “A tu manera” is a Spanish translation of Burger King’s “Have it your way” tagline, includes a sweepstakes with a $10,000 grand prize.
A TV spot featuring Montenegro and Bermudez will begin airing Jan. 31 on Spanish-language networks, a Bromley representative said. Burger King is extending its involvement with the Latino music scene after sponsoring the 2004 Latin Grammy Awards.
Montenegro
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