Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Terra Lycos is preparing to relaunch its HotBot search engine with a print and online campaign from Hill, Holliday, Connors, Cosmopulos in Boston.
The effort introduces “More search. More engine” as a tagline. The goal is to promote several new features of the portal to an expanded target audience that includes not only tech-savvy young males, but all Internet users, according to Steve Fund, vp, advertising and promotions at Terra Lycos.
Media expenditures were not disclosed, but Barcelona, Spain-based parent Terra Lycos, domestically headquartered in Waltham, Mass.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in