Hill, Holliday Ads Unfold for 'Boston Globe'

BOSTON Hill, Holliday, Connors, Cosmopulos has unveiled a campaign for The Boston Globe, the region’s largest circulation newspaper, introducing the tagline, “Your world, unfolding daily.”

Spots will feature a newspaper hawker who tells a sidewalk crowd that they can stay informed by reading the Globe. An effort was made to capture “what the Globe is all about … in a way that people will immediately recognize and understand,” said Hill, Holliday president Mike Sheehan. A key goal is to emphasize the depth of national, international and specialty reporting that distinguishes the Globe in the local marketplace.

Television,