Hilfiger 2002 Campaign Hits the Beach | Adweek Hilfiger 2002 Campaign Hits the Beach | Adweek
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Hilfiger 2002 Campaign Hits the Beach

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NEW YORK -- Tommy Hilfiger will unveil his spring fashion line next year with a $20 million national print campaign that uses elegant northern Florida locations as background. The ads will appear in about 70 national and regional magazines beginning in March, including Cosmopolitan, Vibe, and Sports Illustrated For Kids.

More than 20 models and 20 crew members were on location in Atlantic Beach and Amelia Island over the past two weeks as photos for Hilfiger's spring 2002 children's, jeans and sportswear collections were being shot. Deutsch, New York, handles.

Although no tag was revealed, the ads will be in keeping with Hilfiger's post-Sept. 11 plans to return to the company's signature ad roots-showing people having fun-"because the feelings of life and family are so important right now," said the designer.

Barry Janoff