Chris Matyszczyk, a veteran of several European ad agencies, joined Highway One here as executive creative director, agency officials said.
Matyszczyk was formerly executive creative director at Ammirati Puris Lintas in Warsaw, Poland, on such accounts as Unilever, Polish Telecom, NestlE and Johnson & Johnson. He also worked for Batey Ads Singapore and spent a decade in London at numerous shops, including D'Arcy Masius Benton & Bowles and Ogilvy & Mather.
"Joining Highway One was one of the easiest decisions I've ever made," Matyszczyk said. Agency president Andrea Metzler, he said, "has built an agency that has an incredible client list and a high-caliber staff that is truly motivated to help those clients build their brands."
"We are delighted," said Metzler. "His depth of experience in creating unique brand-building advertising across traditional and emerging media is a perfect fit for Highway One's 360-degree approach to communications."
Highway One's clients include the California State Automobile Association, Coca-Cola, Hewlett-Packard, OneBody.com and Autodaq.