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Wieden + Ken nedy continues to serve up a Northwest flavor for Henry Weinhard’s in its latest round of work for the beer company.
New spots unveiled during Miller Brewing’s distributor’s convention—Miller is Weinhard’s parent—are a continuation of a campaign launched last year by the Portland, Ore., agency.
“We felt it worked really well,” said client brand manager Chris Lierman. “It got great response from the distributor network, and we made some real progress in sales.”
Lierman said year-to-date sales are up 5.5
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