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One of Reebok’s first TV spots from The Heat in Boston became the subject of an editorial complaint by The Los Angeles Times last week.
The Times’ review of “Rites of Passage” (shown here) questioned the use of the spot’s star, basketball player Allen Iverson. In the commercial, shots of a graffiti mural are shown as a voiceover raps about Iverson’s brushes with the law–among them, gun possession. The campaign, which broke three weeks ago, carries no tagline.
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