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NEW YORK Hearts On Fire plans to spark sales during the important fourth quarter via a global campaign that identifies its diamonds as “the world’s most perfectly cut” and male purchasers as “heroes.” The effort, which launches in October, includes TV, radio, print and outdoor in markets where local retailers sell its branded gems and can tag the ads.
Estimated campaign spending, per the company, is $12-15 million. The ads were created in-house, with an assist from Parallax Productions in Boston and Mechanica Branding in Newburyport, Mass.
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