Haynes Tops Florida, Texas Foes in Truflex Tourney

Haynes Media & Marketing has won the $2 million national rollout account of Truflex Golf Clubs.
The Houston-based golf club manufacturer held a review with five other undisclosed agencies, two from Texas and three from Florida, before selecting Haynes.
Haynes, also located in Houston, will handle the U.S. market introduction in January of the Truflex brand of low-cost, professional-quality clubs. The product line will be sold directly to consumers, minus any retail outlets.
Truflex president John Emmitte said Haynes had been given some project work in the past.
“Their ability to translate our budget into measurable results was obviously a key factor in our selection process,” Emmitte said in a statement.