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CHICAGO B.F. Goodrich has contracted Hasan & Co. to handle the review for its $15-20 million advertising account, a company representative confirmed.
The client’s 16-year incumbent agency, independent Doner in Southfield, Mich., will not defend, according to the shop’s CEO, Alan Kalter. Kalter said management changes at the client led to the split.
The Greenville, S.C., tire company expects to have a new advertising agency in place by the end of the first quarter, the representative said.
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