LOS ANGELES Aegis Group's Carat Affiliates has hired Cole Hartman as vp, director of West Coast operations, the agency said.
Hartman, 31, will be responsible for business development and client strategy for the Carat North America division, which serves as the strategic media planning and buying partner for various independent creative agencies.
The new post marks the first time Carat Affiliates has had a presence on the West Coast, an agency representative said. Carat Affiliates West will be based out of Carat's Los Angeles office.
Hartman will report to Russell Zingale, svp and managing director of Carat Affiliates in New York.
Hartman joins Carat from independent shop Woo Agency in Los Angeles, where he was director of marketing, working on new business and client strategy. Prior to Woo, Hartman spent seven years at Interpublic Group's Initiative Media in Los Angeles, where he held positions in business development, planning and client services.
"Joining the Carat team allows me to accomplish two important personal goals: working for the most strategic media-services company in the U.S. and working with incredibly talented creative agencies to create fully integrated marketing efforts that drive our client's business forward," said Hartman.