Harpell to Relaunch Harvard Lager

Lowell Brewing Provides Tech Shop With First Consumer Showcase
BOSTON–Continuing its new business streak while diversifying its client base, Harpell/Martins & Co. has won an alcoholic beverage account.
The Maynard, Mass.-based shop will create a brand identity for the Lowell Brewing Co.’s relaunch of Harvard Lager.
A regional radio and outdoor campaign, as well as an aggressive public relations program, will debut in Massachusetts next month, said David Elias, president of Lowell Brewing. The brand will soon be introduced in Connecticut, and ads will break in other markets as expansion continues, Elias said.