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Hardee’s Food Systems contacted more than 50 agencies around the country last week as it kicked off a review for the creative portion of its $80 million account.
Among those agencies are: Agnate, Thomas, Hedge; Margeotes/ Fertitta & Partners; and Publicis/ Bloom, all in New York; and Team One Advertising in El Segundo, Calif., sources said.
Jim Bishoff of Los Angeles-based consultancy Strategics is assisting the client. “We’re still working on some of the logistics with the Hardee’s management team,” he said.
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