Haggar CMO on Fashion Power List | Adweek
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Haggar CMO on Fashion Power List

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DALLAS Haggar Clothing Co. chief marketing officer Alan Burks made the Power 100 List of the most influential leaders of the men's fashion industry as ranked by DNR magazine.

DNR (Daily News Record Men's Wear News and Trends) ranked Burks No. 46 on the list headed by Ralph Lauren, followed by Giorgio Armani. This is the fourth year the Haggar CMO has been listed.

Burks was noted for his role in shaping advertising and new ideas for business and licensing opportunities for the Dallas-based clothier. Working under an agreement with BMB Group Ltd., Haggar has expanded its presence in the United Kingdom and Ireland. Burks also plans expansion in Asia, the magazine said.

Haggar recently launched a multimillion-dollar campaign for a new line of wrinkle and fade-resistant clothing with television, radio and print ads created by Foundation Design, an independent Seattle agency.

Haggar spent $2 million on advertising in 2003, according to Nielsen Monitor-Plus.