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Hadeler Sullivan & Law here has set its sights on possibly doubling its $6 million in Subway billings, as the agency submitted an entry last week for the client’s regional consolidation review [Adweek, April 20].
HS&L was one of nearly 50 roster agencies which answered an exhaustive questionnaire and submitted creative samples, according to a consultant conducting the review. Subway, which currently employs as many as 100 agencies, assigns each roster shop anywhere from one to 30 markets, according to Catherine Bension, managing partner of Select Resources International in Los Angeles.
Bension declined to identify contenders vying to maintain or increase their Subway stake in a consolidation to 24 roster agencies.
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