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NEW YORK Guardian Life Insurance has selected DiNoto to handle creative duties on its ad account after a review, the agency said today.
Billings were not disclosed but sources pegged them in excess of $10 million.
DiNoto bested four other undislosed shops to land the business, according to sources. The incumbent, Publicis Groupe’s Masius here, declined an invitation to defend, said Jacqueline Kanas, manager of advertising and public relations at Guardian.
The review, which was managed by AAR Partners here, lasted about two months.
DiNoto,
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