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CHICAGO GSW Worldwide uses physical modes of transportation as a metaphor for the wrong ways to reach a financial destination in a new television effort for KeyCorp.
Two consumer-targeted television spots from the Columbus, Ohio, agency show a metro bus line and a car on a toll road as unrealistic ways to reach one’s financial destinations. One spot depicts a couple asking a confused tollbooth operator direction to “early retirement.” As they outline their goals, a Key employee says that such methods are not the way to reach financial goals, suggesting instead that Key has the “best” and “most realistic” solutions.
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