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GSD&M late last month launched an emotional campaign for the Central Texas division of the American Red Cross.
Three television spots, all linked to the events of Sept. 11, began airing Thanksgiving weekend on Texas television stations.
The first spot rolls a list of items —”thousands of cups of coffee, 11 million meals, 3,000 first aid kits”— over the image of a simple coffee cup. The spot concludes with the words, “Just thought you’d like to know what your donations have done so far.”
Two other spots use a montage of photographs of the Sept.
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