Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS Omnicom Group’s GSD&M has signed a partnership agreement to use PointRoll’s rich media tools for online advertising, the companies said.
Based in Fort Washington, Pa., PointRoll develops software products that provide special effects in online advertising. Its products include Tomboy Universal 100K-plus, FatBoy expanding ads, TowelBoy snap-back units and BadBoy floating ads. PointRoll works with more than 400 advertisers and online publishers such as Yahoo!, MSN and AOL.
Jerry Courtney, media director at GSD&M Interactive Media, said the deal would give the agency more options and efficiency in designing ads for clients.
“PointRoll’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in