GROUND ZERO, MARINA DEL REY, CALIF. | Adweek GROUND ZERO, MARINA DEL REY, CALIF. | Adweek
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GROUND ZERO, MARINA DEL REY, CALIF.

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To generate excitement for ESPN's summer X Games, Ground Zero created the graphics for two vans that toured the East and West Coasts. The vehicles, which included monitors showing footage of X Games athletes, stopped at concerts and other locations such as skateboard parks to distribute items like posters, stickers and X Games popcorn boxes. Agency head of design Gregory Beauchamp and copywriter Kristina Slade are shown here in front of one of the vans, which included the Marina del Rey, Calif., shop on its tour of Los Angeles hot spots.