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LOS ANGELES ESPN today breaks a campaign that promotes Thursday Night Hockey on ESPN.
The effort, created by independent agency Ground Zero in Marina del Rey, Calif., is themed, “The NHL on ESPN. Made in America, delivered on Thursdays.” The campaign includes TV spots airing on ESPN and ESPN2 that portray hockey as an American game, as well as print ads running in ESPN The Magazine and radio executions on ESPN Radio.
Spending on the campaign was undisclosed.
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