On the Grime Scene

Stanley Steemer Inter national has launched a review for its $35 million national creative account, the company said.

The Dublin, Ohio-based carpet-cleaning service sent out requests for proposals to 18 agencies, all of which are “east of the Mississippi,” said Is mael Sapoval, vice president of marketing.

Semifinalists will be asked to complete an assignment and make presentations at the client’s headquarters.

Sapoval declined to name the agencies, but he said national incumbent Holcomb Gallagher Adams, Columbus, Ohio, and The Loomis Agency, Dallas, which does franchisee work, have both been invited to compete.