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Griffin Bacal next week will launch Sharp Electronics’ new high-definition televisions with a campaign that includes a heavy consumer education element.
The New York shop’s effort for the SharpVision line kicks off with inserts in magazines such as Sports Illustrated and Home Theater. A single-page ad will also appear in the first quarter of 1999; TV and Internet ads should follow by late spring, said Dan Infanti, vice president, corporate communications and marketing at Sharp.
Affluent videophiles and sports fans are the likely first HDTV buyers, Infanti said.
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