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Agency Beats 2 Others for $50-70 Mil. Web-Portal Network
NEW YORK-Grey Advertising has won media and creative duties for Orientation.com, with projected billings of $50-70 million.
The win came after a review in which Grey had bested two other undisclosed New York shops, sources said.
Grey is the first agency for the New York-based client, a network of local and regional Internet portals in more than 20 countries.
Ed Meyer, Grey’s president, chairman and CEO, called the Web site the cyberspace “gateway to the developing nations outside North America.
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